This Corporate Social Responsibility in the Oil & Gas Industry training course addresses the raft of issues that face companies in the hydrocarbon industries. The global focus on climate change has cast the oil and gas industry as a distrust and protest. Communities that rejoiced in the discovery of oil have sometimes grown disenchanted with the reality of its extraction and the infrastructure that grows to support it.
While some companies and host governments have handled matters deftly and with great strategic insight, this has not always been the case. This Corporate Social Responsibility in the Oil & Gas Industry training course will give you the skills to identify, monitor and manage issues that affect your organisation, map stakeholder interests and maintain positive stakeholder relationships within the framework of corporate policy and strategy.
This course will highlight:
The development of a strategic approach to Corporate Social Responsibility
The tools to identify, track and manage issues
Stakeholder identification and mapping
Risk and crisis management approaches and tools
Evaluation and analysis tools
Training Objectives
What are the Goals?
This exciting and innovative course will focus on the practical and theoretical aspects of risk, reputation and stakeholder management and Corporate Social Responsibility.
At the end of this course, you will have learned to:
Conduct a reputational and communications audit
Identify issues that impact your business and plan to monitor and manage them
Develop a risk and crisis management plan
Write a brand and reputation management strategy
Develop a Corporate Social Responsibility Action Plan
Target Audience
Who is this Training Course for?
This course is suitable for a wide range of professionals but will greatly benefit:
Corporate Social Responsibility (CSR) Specialists
Communications Professionals
PR and Corporate Affairs professionals
Marketing professionals
Corporate strategists and planners
Project and Programme Managers
Training Methods
How will this Training Course be Presented?
This Corporate Social Responsibility in the Oil & Gas Industry training course uses a range of proven adult learning techniques to ensure maximum understanding and retention of the information presented. This includes stimulating presentations supporting each of the topics together with interactive trainer lead discussion sessions and practical activities. Case studies – many on video – will be used throughout the programme.
There will also be many practical sessions where participants have the opportunity to practice and experience course related activities. Practical and fun exercises, short video presentations, small group work and feedback will be used to facilitate learning.
Organizational Impact
Building your reputation and maintaining good relations with your publics and stakeholders is important to achieving corporate objectives. This Corporate Social Responsibility in the Oil & Gas Industry training course will:
Help build future scenarios that enhance the reputation and impact of the organisation
Improve communication with key Stakeholders
Increase the coherence and impact of corporate philanthropy
Positively influence key Stakeholders
Develop a crisis avoidance and management approach
Personal Impact
By attending this Corporate Social Responsibility in the Oil & Gas Industry training course, participants will develop:
A detailed understanding of Corporate Social Responsibility
Practical Skills for issue management
Effective stakeholder communication Skills
Improved crisis planning skills
An increased in techniques
Daily Agenda
Day One: The Dimensions of Reputation
Setting the stage – the global issues facing the oil and gas industry
Conducting a reputational audit
Brand and brand building
Tools for analysing reputation
Stakeholder identification and mapping
The role of Corporate Social Responsibility (CSR) in building reputation
Day Two: Issues Identification, Monitoring and Management
Identifying the issues that might impact your organisation
Issue monitoring and tracking
Scenario planning
Using SWOT, PEST AND PESTLE
An issue management framework and issue ‘owners’
Using issue management tools to identify Corporate Social Responsibility (CSR) opportunities
Day Three: Developing a Risk and Crisis Management Plan
Crisis incubation
Risk assessment
Media crisis management plan
Business continuity planning
Scenario development and media crisis role play
Using Corporate Social Responsibility (CSR) in a crisis
Day Four: Brand and Reputation Management Strategy
The key drivers of reputation
Stakeholder views of your organisation
Sentiment mining
Corporate Social Responsibility (CSR) Hot issues
Incorporating Corporate Social Responsibility (CSR) into your brand strategy
Developing your strategy
Day Five: Corporate Social Responsibility Action Plan
Consolidating your issue and risk lists
Matching opportunities to your corporate priorities
Community programmes
Thought leadership
Awards and accolades
Developing your action plan
Awarded Certificate
On successful completion of this training course, Certificate will be awarded to the delegates
